Free tool — takes about 10 minutes
Readiness Assessment
12 questions across four areas: positioning, offer clarity, pricing confidence, and business foundations. You get a score in each area and a specific action for each gap.
Rate each statement on a scale of 1 (not at all true) to 5 (completely true). Answer honestly — the output is only as useful as the input.
Positioning
I can describe who I serve and what problem I solve in one clear sentence.
I know specifically what makes my expertise distinct from others with similar backgrounds.
When someone asks what I do, I give the same clear answer every time.
Offer clarity
I have a defined set of services or products — not just "consulting."
A potential client could understand my offer and decide whether it is relevant to them within two minutes.
I know which type of engagement (day rate, project, retainer) suits my work and my clients best.
Pricing confidence
I know what the market pays for my expertise at my level of experience.
I can state my rate without hesitating or apologising for it.
I have a clear method for pricing project work that goes beyond multiplying my day rate by estimated days.
Business foundations
I have the basic legal and financial infrastructure in place (company, contract, invoicing).
Someone who searches for my name online would find a professional and current presence.
I have a clear method for generating new client enquiries that does not depend entirely on chance.
0 of 12 questions answered
What the four areas cover
Positioning
Whether you can clearly articulate who you serve and what problem you solve. Weak positioning leads to vague referrals, commoditised rates, and difficulty closing work.
Offer clarity
Whether what you are selling is defined and legible. A clear offer lets potential clients self-select and reduces the friction between first conversation and signed contract.
Pricing confidence
Whether you know what the market pays for your expertise and can state your rate without hesitation. Pricing confidence is the highest-leverage change most independent professionals can make.
Business foundations
Whether the legal, financial, and operational basics are in place. You need a company structure, a contract, a professional online presence, and a method for generating enquiries.