Premium product — £199
Encore Business Blueprint
The complete system for building a sustainable independent consulting business. Positioning, pricing, offer design, client acquisition, and financial planning — in one structured guide.
90-day money-back guarantee. Lifetime access.
What this covers
Most resources for new consultants address one piece of the puzzle. Pricing guides cover pricing. Brand guides cover visibility. Neither addresses the full picture of what it takes to build a business that is sustainable beyond the first three clients.
The Encore Business Blueprint covers the complete system — from the initial positioning decisions through to repeatable client acquisition and financial planning for the first three years. It is the guide that should exist for experienced professionals starting out independently, and did not.
The 12 modules
Positioning your expertise
How to define specifically what you offer, who you serve, and what makes your expertise distinct. Covers the common positioning mistakes that lead to commoditised rates and vague referrals.
Offer design
Structuring what you sell — consulting days, project engagements, retainers, productised services. How to decide which formats suit your expertise and which clients you are targeting.
Pricing your work correctly
The complete pricing methodology from the Expert Pricing Workbook, plus advanced topics: value-based pricing, premium positioning, and pricing for different buyer types.
Your professional infrastructure
The legal, financial, and operational foundations of an independent consulting business. Company structure, contracts, insurance, accounting, and the tools that run the back office.
Building your visible profile
The personal brand work from the Personal Brand at 55+ guide, integrated into the broader business-building sequence. LinkedIn, content, website, and search visibility.
Activating your existing network
How to generate first clients from the network you already have — systematically and without cold outreach. The referral activation process used by most successful independent consultants.
Client acquisition beyond the network
What to do when the network is exhausted. Inbound through content, outbound through targeted outreach, and partnership approaches that work for experienced professionals.
Proposals and closing
Writing proposals that win work. The structure, the language, the follow-up process, and the specific errors that cause experienced professionals to lose proposals they should have won.
Delivering client work
Project management for independent consultants. Scope management, client communication, managing expectations, and delivering outcomes that generate repeat work and referrals.
Client retention and expansion
Converting one-off projects to retainers. Expanding within existing clients. The client relationship behaviours that produce long-term, predictable income.
Financial planning and modelling
A three-year financial model for an independent consulting business. Revenue scenarios, cash flow management, investment decisions, and the metrics that matter.
Building for the long term
What a sustainable 10-year business looks like. When and how to add products, scale through partnerships, or build a small team. The decisions that compound.
Who this is for
This is the right product if you:
- Are building an independent consulting business from scratch
- Want a complete system rather than piecemeal advice
- Have genuine expertise but no clear method for commercialising it
- Are serious about building something sustainable over 3 to 5 years
- Want templates, scripts, and models — not just concepts
This is not the right product if you:
- Are looking for a quick-start guide rather than a complete system
- Only need help with one specific area (pricing, branding, or tech — see the entry products)
- Are not planning to work independently
- Want a physical book rather than a digital guide
What readers say
Testimonial coming soon. If you have used this product and would like to share your experience, write to hello@cuxley.com.
Name, title, background
Testimonial coming soon. If you have used this product and would like to share your experience, write to hello@cuxley.com.
Name, title, background
Encore Business Blueprint
PDF guide — 12 modules, 200+ pages. Instant delivery via Payhip.
- Lifetime access
- All future updates included
- 90-day money-back guarantee
- Templates, scripts, and financial models included
Questions? Write to hello@cuxley.com